In this conversation, Silvia Schweiger shares her journey in the male-dominated world of motorsport marketing, discussing her passion for marketing, the challenges she faced as a woman in the industry, and the importance of balancing her career with family life.

The #1 LinkedIn Global voice in motorsports emphasizes the importance of consistency in professional growth, as well as the need for cultural understanding in global marketing strategies.

With great energy and determination, Silvia also invites brands targeting female audiences to catch the opportunities offered by motorsports, a space where women can be protagonists and where creative activations can successfully and powerfully engage HER.

In this conversation, Silvia opens up with host Simona Lodolo, reflecting on the influence of her family, particularly her supportive father and encouraging mother-in-law, and discusses the lessons learned from her experiences in the competitive world of motorsport.

Silvia suggests to the Gloneration audience to be patient in this fast-paced world and underlines the value of stepping out of one's comfort zone.

The discussion also touches on the balance between global and local perspectives, the significance of empathy and problem-solving skills, and her upcoming marathon for charity, highlighting her commitment to a greater cause.